3 Shrewd Steps to Reel in a New Customer

Your sales technique needs to be the best at the very beginning. After all, if you don’t have your target’s attention, all your scripted patter will get you nowhere because nobody is listening. And all that time you have spent in advanced sales negotiation training will be for naught. Follow these steps first…then you will have an opportunity to present your solution and negotiate the deal:

1. Know your target so that the “bait” you use to reel them in garners their immediate attention and gets you to the next step.
2. Use questions that will provoke a discussion and demonstrate that you have expert knowledge of your potential customer’s situation.
3. Show your enthusiasm and your confidence that what you have to offer will make their lives better.

If you have ever run the gauntlet of booths at an industry show, think of what made you stop, look and listen. It was the call to you as an individual, questions that resonated, and the positive, likeable salesperson who reached out to you.