The Link Between Sales Negotiation & Customer Loyalty

In a recent sales negotiation quarterly poll, a large % of respondents stated that "ensuring the best customer loyalty and satisfaction" was keeping them up at night.


A 5% increase in customer service loyalty can boost profits by as much as 25% to 85%. Research has shown that satisfied clients lead to greater profitability and growth.


Read more about some of the best sales negotiation training programs, practices and make the link between industry leading business sales and service...

Search for the Right Sales Negotiation Training Resource. Right Now.

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Sales Negotiation Research Study Results

Over the course of the past 12 months, we conducted an online research study where visitors to our website were anonymously surveyed across an area of topics related driving sales performance through investments in human capital. In particular, one such survey asked respondents the following question:

What Sales Negotiation Issues Are Keeping You Awake at Night?

From a list of predefined responses, here are the results for your viewing pleasure.

1. Getting new clients--43%
2. Expanding current clients--22%
3. Increasing margins--13%
4. Selling bigger deals-19%
5. Other--3%

How would you answer the above question regarding sales negotiation, sales coaching best practices sales training best practices in general?

Research Report: Driving Sales Performance Via Negotiation Skills Development

Below is an abstract of a research report focused on the business impact of human capital investments targeting sales negotiation skills development and on-the-job application.

Our clients tell us that salespeople must embrace the art of sales negotiation to be effective both internally and with their clients.

Until now however, there have been few statistically sound studies that demonstrate the impact of negotiation skills on sales performance.

This study aligns with our belief that effective business sales training must both change behavior and in this instance contribute towards sales revenue growth.The sales negotiations research looked at 120 sales people in a large US-based Corporation and focused on 3 key areas:

1. Work Performance
2. Skills Improvement
3. ...

Download the entire sales negotiation research report

Coaching for Sales Negotiation Performance

Did you know that effective sales management can create a competitive advantage that greatly impacts revenue growth, sales retention, and client satisfaction?

Sales leadership training can create effective sales managers and elminate a long- term problem for many organizations.

Promoting highly effective salespeople to the role of sales manager seems to fail as often as it succeeds, and there is little documented evidence of sales managers' independent contribution to organizational value.

Our research shows a 29% increase in top-line performance due to some critical few skills of sales managers independent of the skills of their salespeople.

Learn more about how to use Sales Management as a source of competitive advantage...