How to Persuade Without Having Power During Sales Negotiations


If you wield positional power over another (or have a giant tank), persuading them to join your effort is not so difficult. But the challenge is far greater when you need to persuade someone who is outside of your field of influence. The key, based upon sales negotiation training best practices, is to convince them that your goal is one they share as well.

Here are three steps to get you to your desired end result.
  1. Earn and deserve their trust. If you have proven yourself to be competent, reliable, fair and honest, your colleagues will respect you and have confidence that you are being truthful and that your objective will be in the best interests of all.
  2. Establish commonality of purpose. Describe the goal in a way that illustrates what’s in it for them too.
  3. Use stories and visuals to add emotional impact to your proposal.
Persuading without having power may be challenging…but it’s far from impossible to bring buyers to your way of thinking if you follow the steps above…no sales strong arming needed.

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