Are “Bullies” Sales Negotiation Winners or Losers?

Some believe that aggressive sales techniques get results.

But no one (buyer or seller) likes to be pushed, contradicted or manipulated. When you are, you have a choice of how to respond…either as a bully or as a listener. And depending on how you choose to react, we can pretty much predict the result.

If you try to bully the opposition to your way of thinking, you will either lose now or in the future. If you listen, you have an opportunity to re-define the situation.

Sales negotiation training experts deal with bringing opposite sides together all the time. They recommend that when you are challenged, you should stop, look and listen. Try to understand and empathize with the other side’s position before you advocate for your own. Force will only result in resistance. But if you take the time to appreciate another perspective and confirm that your understanding is accurate, you will at the very least have shown respect. At the most, you may persuade them to your point of view…not with strong-arm tactics but with respectful attention and reason.

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