3 Science-Backed Ways to Avoid Big Objections During Sales Negotiations

Wouldn’t it be great if every sales cycle you entered closed quickly and skipped the phase when you must struggle to handle objections? Sure, this is a pipe dream. But with the proper approach and preparation, you can significantly reduce the number of objections and close the deal without multiple hurdles and delays.

Here, from those who specialize in sales negotiation training, is how:

1. Make an exhaustive list of every possible objection your customer could throw at you from complaints over cost to concern over quality.
2. Think through each stumbling block and try to figure out why the customer would raise each particular objection.
3. Write down a series of questions that you could ask in the introductory phase that would uncover the customer’s objection so you could deal with it early on. If you time these questions well, your customer will find answers to their own objections along the way…they will uncover the information they need when they need to know it and the deal will be clinched far faster.