Research Report: Driving Sales Performance Via Negotiation Skills Development

Below is an abstract of a research report focused on the business impact of human capital investments targeting sales negotiation skills development and on-the-job application.

Our clients tell us that salespeople must embrace the art of sales negotiation to be effective both internally and with their clients.

Until now however, there have been few statistically sound studies that demonstrate the impact of negotiation skills on sales performance.

This study aligns with our belief that effective business sales training must both change behavior and in this instance contribute towards sales revenue growth.The sales negotiations research looked at 120 sales people in a large US-based Corporation and focused on 3 key areas:

1. Work Performance
2. Skills Improvement
3. ...

Download the entire sales negotiation research report